When you communicate your vision to a major donor or prospect, you are not merely engaging in a “preaching” exercise, compelling a response on the basis of God’s scriptural commands. You also have another “lever”: your ministry’s track record. What you’ve already accomplished is a huge factor in a prospective high-capacity donor’s decision-making process. Your history gives you credibility. If your vision for the future is consistent with the record of your past, expressing your track record is a good way to help make the case for a donor’s generous response. The past informs the future; it’s part of the image of the impact that the donor can make by taking ownership of your ministry, praying and giving and working, joining the vision.
* Like what you just read and want to learn more? Check out, More Than Money: The Truth About High-Capacity Givers.