More Than Money – Preach Mission, Mission, Mission with your Donors

When you communicate your vision to a major donor or prospect, you are not merely engaging in a “preaching” exercise, compelling a response on the basis of God’s scriptural commands. You also have another “lever”: your ministry’s track record. What you’ve already accomplished is a huge factor in a prospective high-capacity donor’s decision-making process. Your history gives you credibility. If your vision for the future is consistent with the record of your past, expressing your track record is a good way to help make the case for a donor’s generous response. The past informs the future; it’s part of the image of the impact that the donor can make by taking ownership of your ministry, praying and giving and working, joining the vision.

* Like what you just read and want to learn more? Check out, More Than Money: The Truth About High-Capacity Givers.

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About Gary Coiro

Nonprofit & Church Leader Nonprofit Leader and Consultant since 2004, following 15 years as a pastor. Competencies include board development, fundraising, staff development and management, strategic planning, church work, Bible teaching, and capital campaigns. Currently consulting and serving on the Church Ministries Management Team for a large multi-cultural evangelical church.
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