Sustaining Ministry Giving during the Summer

Fight back the summer slump.  My advice is summed up in four words.  Don’t acquiesce. Do something. And here are four ways to go about it.

1. Pray more, plan better.  By that I mean, you’ve got to be spiritually intentional. By praying, thinking, and brainstorming about the summer, your church can actually make this a powerful time of ministry.

2. Work hard to establish stronger electronic giving before the summer hits.  That means this month!  Get the word out about all the ways people can give.

I see an increasing number of churches that provide a way to give on-line now.  But most of the time it is focused on credit/debit card giving or using a service like PayPal.  Those ways are good, but they cost the church money, and they require repeated initiative on the part of the giver.

Even more important is encouraging your people to set up automatic giving from their checking accounts.  They have to do it, but you can show them how.

3. Talk to your key givers.  Give them a call. Drop by for a visit.  Show you care about their families and their finances.  How’s it going?

Do you know if their business is seasonal?  Do they give from tax refunds?  Can they be called on if giving slumps?  Are they interested in funding any special projects?

4. Target mailings strategically.  People move more in the summer.  Get the lists, send them a letter, and invite them to church.  Can’t afford it?  Ask an interested donor if they would fund the outreach privately.

Summer will come. School will let out. People will go on vacations.  You can’t stop any of that.  But you can take steps now to fight back the summer slump.  You can’t change the calendar, but you can change attitudes and behaviors.  And that is the key to minimizing—even preventing—a summer slump.

Content in part from


About Gary Coiro

Nonprofit & Church Leader Nonprofit Leader and Consultant since 2004, following 15 years as a pastor. Competencies include board development, fundraising, staff development and management, strategic planning, church work, Bible teaching, and capital campaigns. Currently consulting and serving on the Church Ministries Management Team for a large multi-cultural evangelical church.
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