Mission Passion is Good – but, have a Plan too… [Major Gifts Tip]

High-capacity donors have a God-given longing to give, but they also have questions that need to be answered before they can be comfortable giving. In dealing with major donors and potential major donors, we need to recognize that they are asking, consciously or not. For example:

Do you have a plan, and is it sound?

If you are going to be involved in major gift fundraising, you have to be involved in planning. This is not just about asking with passion, or asking boldly. You have to have a plan. Start with the vision of the ministry, and the specific goals before you; then set out a plan, and a timeline, and count the cost for achieving that plan.

Certainly a plan can be flexible. Certainly God can open new doors and create new opportunities along the way. But many of your prospective major donors want to see a plan that is specific on the subject of what needs to be accomplished, and what it will cost, and what the timeline is. God has given us creativity, He has given us the gift of foresight, He has given us the ability to dream. But He has also given us the ability to lay down firm strategy and to make plans concrete.

* Like what you just read and want to learn more? Email me; or, Check out, More Than Money: The Truth About High-Capacity Givers.


About Gary Coiro

Nonprofit & Church Leader Nonprofit Leader and Consultant since 2004, following 15 years as a pastor. Competencies include board development, fundraising, staff development and management, strategic planning, church work, Bible teaching, and capital campaigns. Currently consulting and serving on the Church Ministries Management Team for a large multi-cultural evangelical church.
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