It is an absolute MUST that your donor communications share an inspirational first-hand story that embodies the core values and mission objectives of your organization.
Any ministry in the world can say, “Here’s what we’re doing; please support it. And when you give, I’ll send you this wonderful whatever….” But only you can tell the story of a family touched and transformed by the love of God through your unique ministry. Only you can tell how your heart broke as you witnessed the crying need of an individual — and how your heart soared as you saw that life restored … by the grace of God, through the generous giving of your ministry family. Only you can tell what God is doing inside your ministry, where He’s leading you, what’s on the horizon. The more you share how your ministry is unique — unlike other ministries — the more connected your donors will tend to become to it.
* Like what you just read and want to learn more? Check out, The Seven Deadly Diseases of Ministry Marketing: Confessions of a Christian Fundraiser.