Major Gift Cultivation – small touches

It has been said that people don’t care what you know until they know that you care. Before asking for a major gift, you must develop trust through a relationship that demonstrates care.

A word on Personal Cultivation Opportunities –

The best major gift officers know how to provide a personal touch through small gestures. The possibilities are endless, but a few techniques used are:

Scheduling a one-on-one lunch.
Sending personal, handwritten follow-up notes after a meeting or phone conversation.
Sending birthday cards.
Sending notes, calls, or emails about upcoming program of special interest.
Clipping and sending an article that is known to be of interest.
Sending a DVD or tape of a program of interest.
Passing along complimentary tickets to cultural events.

If you invite a prospect to take part in an event normally reserved for major donors, soon after the event is a perfect time to ask that individual to join the group — either in person, by phone, or by mail.

I found a good post on the topic – try…

What is working for you with your key donors?


About Gary Coiro

Nonprofit & Church Leader Nonprofit Leader and Consultant since 2004, following 15 years as a pastor. Competencies include board development, fundraising, staff development and management, strategic planning, church work, Bible teaching, and capital campaigns. Currently consulting and serving on the Church Ministries Management Team for a large multi-cultural evangelical church.
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