Communicating with Donors

You’re about to say something important. Maybe it’s an appeal, maybe it’s a presentation, maybe it’s an acknowledgment.

First, check:

1. Does it make the receiver of your message feel seen and heard at the outset? Is it about them?
2. Does it feel like it’s about you or the person you’re addressing? If it’s all about you, change it.
3. Does it emotionally connect from word one?
4. Does it contain something of value to the audience?
5. Does it ask for a clear, simple action?
6. Does it contain one amazing story?
7. Does it invite conversation?
8. Does it thank the person for listening?

Yes? You’re good to go.

No? Try to make it better. These are nonprofit marketing development essentials.

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Want some guidance with your organization challenges? Email me, I’d be glad to help.

About Gary Coiro

Nonprofit & Church Leader Nonprofit Leader and Consultant since 2004, following 15 years as a pastor. Competencies include board development, fundraising, staff development and management, strategic planning, church work, Bible teaching, and capital campaigns. Currently consulting and serving on the Church Ministries Management Team for a large multi-cultural evangelical church.
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