Do you have a plan, and is it sound?
A ministry with a plan, a project, some indication that activity is occurring, has an advantage in fundraising. Is there a new aspect of your ministry you want to get underway? Do you need to build a new building or assemble some new team in order to accomplish the work God has called you to do? These are ideal plans to share with prospective and active major donors. Even if you have no new “project” or strategy, it’s helpful to present some portion of your overall ongoing ministry as a major opportunity for the donor to get involved and make an impact. It was one of Dr. Bill Bright’s God-given gifts that he could essentially “take big bites out of the world” and offer it up to high-capacity donors. Campus Crusade for Christ at one point carved the world into 6,000 pieces of one million people each (referred to as MPTAs: Million People Target Areas) and began asking major donors to take responsibility for one of these pieces. They detailed various programs which they would initiate in each geographic area, and how much each one would cost — to give the donor a clear picture of how the contribution would be used. This approach to major donors inspired tremendous response — and accomplished much toward fulfillment of the Great Commission.
Prov. 16:3 Commit to the LORD whatever you do, and your plans will succeed.
Psalms 20:4 May he give you the desire of your heart and make all your plans succeed.
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* Like what you just read and want to learn more? Check out, More Than Money: The Truth About High-Capacity Givers.