The importance of relevance?
The marketing of your ministry must make the ministry relevant to the donor. You may talk all about your organization, you may talk all about the specific needs you’re facing, you may talk all about the lives that will be touched and transformed by God through your efforts, and you may ask me — implore me — to help you accomplish something important and wonderful … but I will respond only to the extent that I see myself in the picture. The appeal must be about me; it can’t be just about you.
* Like what you just read and want to learn more? Check out Doug Brendel’s excellent book, The Seven Deadly Diseases of Ministry Marketing: Confessions of a Christian Fundraiser.
What insights can you add that will help us all stay relevant to our donors? Please offer your comment below.
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Want some guidance with your organization challenges? Email me, I’d be glad to help.