We recommend mounting campaigns which focus on human need rather than organizational need. We have found, for example, a campaign centered on the needs of families, or marginalized populations will have a tendency to reactivate and renew donors’ involvement with the organization.
With this being said, always include a story of impact that embodies your mission and core values with each communication piece. If you can’t find stories, maybe you are not accomplishing key outcomes.
How are you capturing and using your stories? Please comment and help us all…
* Like what you just read and want to learn more? Check out, The Disappearing Donor: Where Your Ministry’s Lapsed Givers Went, and Why.
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Want some guidance with your organization challenges? Email me, I’d be glad to help.