Fundraising by Non Profit Boards – Major Gift Networks and Donor Cultivation

Some ideas I have, based on working with boards for years and…. At times, being frustrated with their lack of commitment to donor cultivation…

 

Prospecting: Do they bring 3 W’s to the table?  Or, at least one of the following: Wealth, Work, or Wisdom.  If they do not bring wealth, do they bring wealthy networks and are they willing to leverage those networks for the good of the organization?

 

Recruiting: Expose them to organizational outcomes, making sure they have a passion and commitment.  Are they FAT?  Faithful, Available, Teachable?

 

Orientation: Outline expectations, ask for 10 over 10. That is 10 hours over 10 months for donor acquisition.  One small event, or 10 cups of coffee – each one with a prospect and a key staff member [ED or DD].  Board members need to pass the baton of relationship to key staff within the organization – who can them develop a relationship with the prospect.

 

Evaluation: Ask them to reflect on their performance on donor acquisition and cultivation.  Give them feedback and manage them toward success.

 

What is working for you in your work with the board?  Please offer your comments…

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About Gary Coiro

Nonprofit & Church Leader Nonprofit Leader and Consultant since 2004, following 15 years as a pastor. Competencies include board development, fundraising, staff development and management, strategic planning, church work, Bible teaching, and capital campaigns. Currently consulting and serving on the Church Ministries Management Team for a large multi-cultural evangelical church.
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