Change the way you think
“It’s hard enough to identify your attitudes and concerns, and those of your staff, about fundraising — but the even more formidable challenge is in changing these attitudes and concerns. To create a new culture in your organization where fundraising is viewed as more than a ‘necessary evil’ will require enormous commitment. Getting to the point of that commitment can be very difficult. It’s hard work. It takes time. It requires a long-term commitment. (Everything about this model of ministry is slow! If you make an initial contact with a prospective major donor today, his best gift is probably still at least two years away.) There is no quick fix. Along the way, beloved traditions often have to go by the wayside. Some longtime employees have to move on. But the dividends are worth the pain, because your donors will sense your organization’s thorough, genuine commitment to them. (The flip side: donors quickly sense hypocrisy, manipulation, and selfishness in a ministry organization. They know when they are simply being ‘used.’)”
* Like what you just read and want to learn more? Check out my friend Tim Smith’s book through our BBS & Associates store. Donors Are People Too: Managing Relationships With Your
Ministry’s Major Contributors.