If your organization is planning a campaign, it would be wise to consider a brief video to share the vision and invite partnership. To kick off your creative briefing meeting, consider using this outline. Make sure you have key voices and the production team in the room.
Introduction – Campaign Logo, B-roll of People, Activity; Mission/Vision Narration, use of background Music
History – brief overview concluding with the current need / vision
Vision – testimonies of impact, passionate overview of the need and thus concluding direction
Facility or Project Vision – an outgrowth of the Vision, How the project supports the Mission and desired outcomes
Impact – “Imagine if you will . . .” – Discuss the impact of the completed project, narration with architectural renderings overview.
Commitment – What it will take – The cost of the project[s], commitment and investment
Partnership – Your part – invitation to participation in a campaign. Every gift matters…
Campaign Activity Overview – Timeline, Key Activities, Key Events, Dates
Total Length: 4-6 minutes
Distribution: Show in small or large group settings, or mail. Always include a response device. Double your efforts by uploading to your website shortly AFTER you show/mail.
Have you used a video presentation before? What have you learned?