A good capital campaign is usually justified through a thorough feasibility study; however, if you are simply looking for basic requirements necessary for launching into a campaign, try these 5 on for size:
The kind of focus necessary for a successful campaign requires at least five things:
1. A clear and compelling case for support;
2. Strong leadership manifest in a commitment of the executive director, the board and other volunteers to focus and make this campaign a priority, to provide necessary resources, and to help in the identification, cultivation and solicitation of donors;
3. A sizable prospect pool with systematic collection and analysis of donor and prospective donor information;
4. An organized plan for cultivation and solicitation in ways that focus on the donors’ needs and not just those of the institution; and
5. Timely and focused action from a capable and influential group of volunteers who open doors and do the work. The very best plans amount to very little if they lack action.
What might you add? Which of the 5 jumped out at you?