Kate Olsen publishes the Online Giving Index for my organization, Network for Good, and blogs at Companies for Good, where she posts thoughtful reflections on cause marketing. Here is her key insight on what the index results mean for nonprofits.
Did you know that nonprofits with a branded donation page – a page that shows off the organization’s personality and makes giving tangible for donors – can see up to 5 times more in donation dollars than a nonprofit with a generic donate page?
Do you have a branded donation page? Have you seen an increase in online donations? How are you encouraging online giving?