When you’re making a case for something [a project or operations] to donors, you need to do three things:
1. Grab people’s emotional attention – Tell a compelling story that embodies your core values, and demonstrates your desired outcomes.
2. Provide a quick rationale for your recommendation – What will the gift accomplish? Why is it needed? Show outcomes
3. Ask for a specific action – Don’t forget to provide a response device that makes it easy to give a gift/donation. Express gratitude for gifts that have made previous outcomes possible.
What am I missing here? Any other basics?