Case for Support – basics for interacting with donors

When you’re making a case for something [a project or operations] to donors, you need to do three things:

1. Grab people’s emotional attention – Tell a compelling story that embodies your core values, and demonstrates your desired outcomes.

2. Provide a quick rationale for your recommendation – What will the gift accomplish?  Why is it needed? Show outcomes

3. Ask for a specific action – Don’t forget to provide a response device that makes it easy to give a gift/donation.  Express gratitude for gifts that have made previous outcomes possible.

What am I missing here?  Any other basics?

About Gary Coiro

Nonprofit & Church Leader Nonprofit Leader and Consultant since 2004, following 15 years as a pastor. Competencies include board development, fundraising, staff development and management, strategic planning, church work, Bible teaching, and capital campaigns. Currently consulting and serving on the Church Ministries Management Team for a large multi-cultural evangelical church.
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