Without a vision to make a profound impact, you will not attract donors. Proverbs 29:18 says, “Where there is no vision, the people perish”
Unfortunately, many churches and ministries have little or nothing to present to a prospective major donor in the way of a vision for the future. Their strategy for ministry is simply to do again next week what they did last week. The potential for greater ministry impact — and greater revenues to fund such ministry — lies there unrealized. Major donors are not greatly inclined to give major gifts to ministries whose strategies are no bigger than where they happen to be standing at the moment. On the other hand, even your core ministry strategies can be presented in an exciting way: a certain number of people can be reached or helped in a certain time frame or geographic area through the work of the ministry funded by a certain number of dollars, a certain portion of the overall ministry budget. This kind of proactive thinking about your ministry, and proactive presentation of your ministry, connects to the part of a high-capacity donor that responds to God-sized vision, and an aggressive approach to doing God’s work.
* Like what you just read and want to learn more? Check out, More Than Money: The Truth About High-Capacity Givers.
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