The Non Profit Times released this helpful post:
If the recession taught fundraisers anything it was how much they could squeeze every last drop out of contributions.
Based on his experiences from the National Aquarium in Washington D.C., its executive director, Bob Ramin, and Martha H. Schumacher, ACFRE, president, Hazen Inc., offered tips for dealing with hamstrung budgets looking forward at the 2011 Bridge Conference.
* Launch a development program — Look at a strategic development plan to use a direct mail program. Use tours/events and your board of directors even to foster aggressive relationship building.
* Recruit influential volunteers — Ask your current board members, vendor/consulting partners, staff contacts and professional organization where to find the best people.
* Build an organization brand — Try to do this by leveraging new and existing relationships. Hold specifically targeted event while market strategically. Also, use multi-channel marketing. Use snail mail, email, direct mail and social media.
In closing, the speakers asked the audience to remember to create a plan, leverage partnerships and collaborations and build relationships with as many current and potential funding sources as possible.
How are you raising funds with limited resources?