You must tell compelling Stories!

If you work for a good cause, you know how hard it is to tell your story in a way that does justice to the needs you face and the miracles you make.  But you have to find a way to do this well, because a nonprofit without a great story is like a novel with no plot.  Who would want to buy that book – or give to that organization?  Without story, we have nothing to capture imagination, stir emotions or compel actions.

I like Doug Brendel’s “Seven Deadly Diseases” book to learn how to tell great stories.  Can you share another good resource?


About Gary Coiro

Nonprofit & Church Leader Nonprofit Leader and Consultant since 2004, following 15 years as a pastor. Competencies include board development, fundraising, staff development and management, strategic planning, church work, Bible teaching, and capital campaigns. Currently consulting and serving on the Church Ministries Management Team for a large multi-cultural evangelical church.
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One Response to You must tell compelling Stories!

  1. Rich Foss says:

    Gary, you are so right about the power of stories in fundraising.

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