If you work for a good cause, you know how hard it is to tell your story in a way that does justice to the needs you face and the miracles you make. But you have to find a way to do this well, because a nonprofit without a great story is like a novel with no plot. Who would want to buy that book – or give to that organization? Without story, we have nothing to capture imagination, stir emotions or compel actions.
I like Doug Brendel’s “Seven Deadly Diseases” book to learn how to tell great stories. Can you share another good resource?