3 strategies to increase donor capacity toward major gifts

This summary piece from the Non Profit Times… As the engine for nonprofits, major gifts might seem like an intimidating venture asking those to donate more and more money.

But, from suggestions by Nina Fascione, executive director for Bat Conservation International, and Martha H. Schumacher, ACFRE, president of Hazen, Inc, at the 2011 Bridge Conference, fundraising professionals understood that major gifts begins from the ground level and can be reached by cultivating relationships.

* Cultivate — Nonprofits can cultivate major donors through education and outreach activities. By demonstrating the value of a philanthropic investment and by highlighting value-added benefits, donors can be put into mid-level donor track.

* Upgrade Mid-Level Donors — Once you’ve added mid-level donors to your organization, it is important to try to upgrade them. Show them outcome measurements and demonstrate mission impact, while giving monthly giving options to provide a multitude of giving options.

* Introduce Your New CEO to Your Major Donors — After you’ve upgraded your mid-level donors, make them feel like they are playing an active role in the organization. With active listening and including transparency, your donors will feel more attached to the organization.

And remember the Three E’s: Enthusiasm, Energy, Economic Accountability.

How are you increasing your donor’s giving?


About Gary Coiro

Nonprofit & Church Leader Nonprofit Leader and Consultant since 2004, following 15 years as a pastor. Competencies include board development, fundraising, staff development and management, strategic planning, church work, Bible teaching, and capital campaigns. Currently consulting and serving on the Church Ministries Management Team for a large multi-cultural evangelical church.
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