As your most successful and connected colleagues, board members can sometimes get unfocused in their fundraising capacity. Their very utility many times goes unnoticed or unused.
Despite these reservations, board members can actually be quite successful fundraisers, according to Gail Perry of Gail Perry Associates, who outlined a few ways to get further involvement during a session at the 2011 Bridge Conference. Here are four ideas:
* VIP Prospect List — Have them write down the 10 most important people they know who could catapult the organization.
* Host Small Socials — Don’t just solicit people for money, have a good time during it while having a party.
* Host Tours — Invite board members to have friends tour program sites together, while having them call their friends the next day to get their impressions.
* Thank You Calls — One out of 10 gifts comes from board members making a thank you call after 24 hours of receiving the gift. After the next solicitation, those who gave, gave 39 percent more, and after 14 months gave 42 percent more.
How are you engaging your board?