What others are saying
In order to reinforce the idea that the organization is sound, communications to donors should include third-party testimonies — endorsements from those who have given as well as those who have been helped by the organization. Look for ways to share more information about how finances are handled by the organization — newsletter articles, small items on the backs of reply devices, inserts riding with receipt letters, etc. — especially involving commentaries by board members, donors, or other credible third parties.
* Like what you just read and want to learn more? Check out, The Disappearing Donor: Where Your Ministry’s Lapsed Givers Went, and Why .