|High-capacity donors have a God-given longing to give, but they also have questions that need to be answered before they can be comfortable giving. In dealing with major donors and potential major donors, we need to recognize what they are asking, consciously or not. For example:
Will you report back to me, good or bad?
If we encounter one primary complaint in conversation with major donors, it is one related to follow-up reporting on the results of contributions. “I invested that money, and you never told me if we did well, or did poorly.” The donor is asking, at least subconsciously, from the moment the gift is given: Did it turn out like you said it would?
“Today’s donors seek effective partnerships,” says Bryan Taylor of Cornerstone Management in Atlanta. “They pursue a common vision and share a sense of fiduciary responsibility with their ministry partner. Major donors have not forgotten the lessons learned throughout this tumultuous decade, and they require greater transparency as well as demonstrable excellence in financial stewardship and fiduciary responsibility. In short, major donors are seeking ministry partners that exhibit fiduciary responsibility, promote servant leadership, and model effective stewardship as they seek to accomplish their ministry goals.
- · Like what you just read and want to learn more? Check out, More Than Money: The Truth About High-Capacity Givers.