Feature Accountability in Donor Communications

Feature accountability

Perhaps once a year, make the ministry’s accountability a more-prominent-than-usual feature in a newsletter, focusing on membership in the Evangelical Council for Financial Accountability (ECFA) or some other organization which will enhance the ministry’s credibility with the donor.

Make financial statements available to donors on request — and say so clearly.

Use graphs — in the annual report, and perhaps in a newsletter a couple times a year — to show where the ministry’s revenues are being spent.

* Like what you just read and want to learn more? Check out, The Disappearing Donor: Where Your Ministry’s Lapsed Givers Went, and Why .

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About Gary Coiro

Nonprofit & Church Leader Nonprofit Leader and Consultant since 2004, following 15 years as a pastor. Competencies include board development, fundraising, staff development and management, strategic planning, church work, Bible teaching, and capital campaigns. Currently consulting and serving on the Church Ministries Management Team for a large multi-cultural evangelical church.
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