Communicate Your Mission with Passion and Heart!

The power of passion

Donor relationships are difficult to maintain without passion — because it is difficult to overcome the donor’s distractions, apathy, and poor reading skills with anything less. People’s lives tend to be average, unexciting. They may have a bright spot here or there, but by and large they are shuffling along day by day without many thrills. In many, many people there is something crying out for passion — for something to feel intensely about. They want to believe that there is something worth being passionate about — and if you speak passionately to them, they are likelier to open that critical channel of communication. This is not to say that you have to pound a shoe on the table in your appeal letters. You do not have to pretend to be something you’re not. But even a more rational, less emotional person at the helm of a ministry should feel a certain quiet sort of passion about his work — and that passion needs to come through.

* Like what you just read and want to learn more? Check out, The Seven Deadly Diseases of Ministry Marketing: Confessions of a Christian Fundraiser.


About Gary Coiro

Nonprofit & Church Leader Nonprofit Leader and Consultant since 2004, following 15 years as a pastor. Competencies include board development, fundraising, staff development and management, strategic planning, church work, Bible teaching, and capital campaigns. Currently consulting and serving on the Church Ministries Management Team for a large multi-cultural evangelical church.
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