Making the board of directors more prominent can enhance credibility, too. Include photos of the directors from time to time. Let them, and/or prominent businesspeople make statements of appreciation about the high integrity and sound business practices of the organization. Even more importantly, however, are photographs of donors and direct quotations from them, as they talk about the value of their investment in the ministry.
All of this should be included in whatever “welcome” materials are sent to individuals the first time they communicate with the organization, but attention to this kind of communication must also be ongoing, with these emphases rotated in newsletters and elsewhere on a frequent basis.
* Like what you just read and want to learn more? Check out, The Disappearing Donor: Where Your Ministry’s Lapsed Givers Went, and Why .