Campaign. Even the word evokes feelings of drive and determination.
During the 2011 Bridge Conference, David Lamb, consultant with Target Analytics, discussed the benefits a campaign can have for a nonprofit.
A campaign can raise funds for feature objectives, motivate existing donors to increase giving and involvement, acquire new donors, generate visibility and excitement and even increase post-campaign giving.
If a campaign is to be successful, however, there must be both internal and external readiness. Lamb reviewed the questions that need to be asked to make sure everyone is ready.
- Are the featured objectives for the campaign realistic?
- Do you have the staff to research, solicit and process gifts and to steward donors?
- Do you have (or can you get) the funding for a campaign?
- Is your database up to snuff?
- Do you have an effective prospect-management system?
- Is your leadership (staff and board) committed to seeing a campaign through?
- Do you have the donors to support a campaign? Think of capacity, motivation and numbers.
- Is the case for the campaign compelling to your constituency and the community?
- Are the environmental factors favorable? This includes the economy, competition for gifts and public attitudes.
What other prerequisites are vital to successful campaign planning?