Campaign Readiness

Campaign. Even the word evokes feelings of drive and determination.

During the 2011 Bridge Conference, David Lamb, consultant with Target Analytics, discussed the benefits a campaign can have for a nonprofit.

A campaign can raise funds for feature objectives, motivate existing donors to increase giving and involvement, acquire new donors, generate visibility and excitement and even increase post-campaign giving.

If a campaign is to be successful, however, there must be both internal and external readiness. Lamb reviewed the questions that need to be asked to make sure everyone is ready.

Internal readiness:

  • Are the featured objectives for the campaign realistic?
  • Do you have the staff to research, solicit and process gifts and to steward donors?
  • Do you have (or can you get) the funding for a campaign?
  • Is your database up to snuff?
  • Do you have an effective prospect-management system?
  • Is your leadership (staff and board) committed to seeing a campaign through?

External readiness:

  • Do you have the donors to support a campaign? Think of capacity, motivation and numbers.
  • Is the case for the campaign compelling to your constituency and the community?
  • Are the environmental factors favorable? This includes the economy, competition for gifts and public attitudes.

What other prerequisites are vital to successful campaign planning?

About Gary Coiro

Nonprofit & Church Leader Nonprofit Leader and Consultant since 2004, following 15 years as a pastor. Competencies include board development, fundraising, staff development and management, strategic planning, church work, Bible teaching, and capital campaigns. Currently consulting and serving on the Church Ministries Management Team for a large multi-cultural evangelical church.
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