Many ministry organizations have a blind spot in the area of results-reporting. They ask donors for help on a certain campaign or project, but then never report the results of the fundraising effort, let alone the results of the ministry effort made possible by the funds that came in. It is empowering for a donor to learn that your $100,000 campaign raised $101,500 — and whatever number of children or families were helped as a result. Certainly, publishing the testimony of someone who was helped through such a campaign is powerful — but it would also be great to publish the comment of a donor who says, in essence, “I gave to this campaign, and it’s a thrill for me to know I helped a child in this way.” Build testimonials into newsletters, receipt stuffers, even appeal letters themselves — the more, the better!
* Like what you just read and want to learn more? Check out, The Disappearing Donor: Where Your Ministry’s Lapsed Givers Went, and Why .