As you work with donors personally, in spite of the fact that each donor is a unique individual, you’ll likely discover that a major donor or prospective major donor is asking certain internal questions, either spoken or unspoken, which you need to answer as part of your ongoing ministry to the donor. In many cases you need to see “through” to the actual issues on a donor’s mind:
Donors are asking questions about your ministry’s goals and objectives. These are the “So what?” questions. Does your ministry intersect with the things I’m interested in? What difference is your ministry really making?
Donors are asking about the uniqueness of your ministry. What are you doing that is not being done by anyone else? Why are you doing this? Why is this your mission? What compels you to do the things your ministry is doing?
Donors are asking about how much money your ministry needs to raise. How big is the financial need? And how are you going to spend the money I give? Do you have a budget? What’s the plan? Have you thought this through? Does it make sense to be spending the amount of money you’re talking about on this project? Know how to answer these questions.
* Like what you just read and want to learn more? Check out, Donors Are People Too: Managing Relationships With Your Ministry’s Major Contributors.