|Telling stories and giving facts
Some ministries share true-life testimonies of lives changed through a project funded by major donors; others rely on facts and figures. But both are essential. Tell stories depicting the impact. Tell great stories. But don’t rely exclusively on stories. Give facts, too. With OneHope — a longstanding ministry that shares the story of Christ in book and video form with children in their own languages around the world — a major donor might support a city-wide outreach in a certain country. So the challenge would be to tell the donor how many churches and schools are involved, how many children and youth received the Book of Hope, how many saw The GodMan movie, how many attended HopeFest, etc. It would also be imperative to define the back-end discipleship plan and how people are being engaged as disciples in an ongoing fashion — describe this through basic giving strategy, stories and pictures, etc. OneHope does this well. Their major donors tell others and get their colleagues and acquaintances involved in the ministry. OneHope’s major donors clearly value the reporting which they regularly receive.
* Like what you just read and want to learn more? Check out, More Than Money: The Truth About High-Capacity Givers.