Moves Management or Relationship Management

by Jason Dick

Countless hours are wasted in nonprofit organizations discussing the next move to do with a donor. Sometimes more time is spent talking about the need to call a donor than actually spent in developing a relationship with the donor. Ten minutes in a personal conversation with a donor is more valuable than ten minutes planning a personal conversation (you should still spend time planning these conversations- the point is to spend more time in these conversations).

You will learn more relevant & current giving information about your donors by picking up the phone and thanking them for their gift than you will using statistical modeling (data driven fundraising still has value- the point is not to forget the value of the individual connection). When you communicate your benefit is twofold on one hand you can learn valuable information about what is happening in their life and what is important to them, and in addition to that, and at the same time, you show them that they are of value to your organization and without trying cultivate them and bring them closer to you.

Your thoughts?


About Gary Coiro

Nonprofit & Church Leader Nonprofit Leader and Consultant since 2004, following 15 years as a pastor. Competencies include board development, fundraising, staff development and management, strategic planning, church work, Bible teaching, and capital campaigns. Currently consulting and serving on the Church Ministries Management Team for a large multi-cultural evangelical church.
This entry was posted in Fundraising Development Donors. Bookmark the permalink.

2 Responses to Moves Management or Relationship Management

  1. Merle Cole says:

    I could not agree more Jason. Building a donor base is all about relationships and relationships can only be built through good meaningful dialoque. Donors must have motivation to continue their relationship over time and that motivation must be understood to be able to provide the kind of benefits and connections that make the relationship meaningful to them. The rewards of giving can be achieved almost anywhere so there has to be a special connection to give to a specific organization. Finding that connection is critical and takes time and effort.

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