Why Women Give Major Gifts

The 2011 Study of High Net Worth Women’s Philanthropy — This study by the Center on Philanthropy for Bank of America Merrill Lynch focuses on the motivations and behaviors of high net worth women in comparison to those of high net worth men.  Although there were noticeable differences between the attitudes of men and women on almost every question posed by researchers, several warrant special attention owing to statistically significant (hence more reliable) differences in the responses of women and men.  High net worth women were more likely than men to report that they give to a charity:

  1. When they believe their gift will make a difference.
  2. Where they know the organization is efficient in its use of donations.
  3. In order to “give back to the community.”
  4. Because they volunteer at that organization.
  5. To set an example for young people.
  6. In order to further the legacy of others.

Men, on the other hand, were more likely to support the same organizations or causes annually than women.  To download a copy of the report, go to http://corp.bankofamerica.com/publicpdf/landing/hnw-2011/Study_HNW_Womens_Philanthropy.pdf


About Gary Coiro

Nonprofit & Church Leader Nonprofit Leader and Consultant since 2004, following 15 years as a pastor. Competencies include board development, fundraising, staff development and management, strategic planning, church work, Bible teaching, and capital campaigns. Currently consulting and serving on the Church Ministries Management Team for a large multi-cultural evangelical church.
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