Nonprofit Donor Marketing

Become a student

To shift the culture of your ministry organization and inspire everyone to embrace development — so that every staff member, in effect, becomes a “field rep” for the ministry — you must become a student. When a ministry asks our agency to help them with major donors, we always push the leaders to read. We want ministry personnel to be exposed to new ways of thinking about fundraising, well beyond the input that we can offer. There are innumerable resources available that will help to focus one’s thinking on the relational element of fundraising. Some of these include: Generous Living by Ron Blue. This book explains volumes about the “mind” of the donor. What motivates and challenges a donor to give? And when does a donor feel fulfilled? The Prospering Para-church by Wesley K. Wilmer & J. David Schmidt with Martyn Smith. This book will inspire you to think of donors as stakeholders in the ministry. Seven Deadly Diseases of Ministry Marketing by Doug Brendel with E. Dale Berkey and Jack W. Sheline. This book, produced by our agency, has really re-vamped many ministries’ approach to the subject of marketing. The core of this book takes you into the heart of service and ministry to the donor.

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About Gary Coiro

Nonprofit & Church Leader Nonprofit Leader and Consultant since 2004, following 15 years as a pastor. Competencies include board development, fundraising, staff development and management, strategic planning, church work, Bible teaching, and capital campaigns. Currently consulting and serving on the Church Ministries Management Team for a large multi-cultural evangelical church.
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