|A need to know
Beyond who you are and what you are raising money for, major donors need to have several other questions answered and concerns addressed by you in your communications with them. For instance, donors need to know if you will be able to handle the donation wisely. One donor gave nearly a third of a million dollars to a ministry organization. After a rocky year, representatives from the organization returned and asked for another contribution. “I didn’t mind giving last year,” the donor explained, “to get that project underway. But now you’re asking me to correct your mistakes. Speaking as a businessman, I think you should just shut the project down.” The organization came to us for advice. We suggested that the donor might actually give again, if he could see that the ministry was turning things around. We helped the organization revise the components of the project that were in disarray. Then we returned to the donor. He gave immediately, and generously. He saw a growing wisdom in the ministry’s leaders.
* Like what you just read and want to learn more? Check out, Donors Are People Too: Managing Relationships With Your Ministry’s Major Contributors.