A Compelling Request for Funding

The sign of a great book is when the reader can’t put it down. The same rule applies for grants.

In his book “How to Win Grants,” Alan Silver wrote that if you are able to grab the reader’s attention from your initial summary of the project, your chances of receiving funding will greatly increase. Your grant must impel the reader with a combination of emotional and factual arguments that lead to one conclusion: Our project must be funded.

Silver gave five tips to help funders internalize the need to support a project:

  • Appeal to the senses: Taste, touch, sight, sound, and especially smell.
  • Convey your passion for your project with your word choices. Favor shorter words and sentences, and use the active voice whenever possible.
  • If permitted by the grant application guidance, insert a text box quoting an independent, respected source that confirms the seriousness of the need.
  • When you make a bold assertion, follow it with tabular data, graphs, or a reference to an independent authority that proves your assertion.
  • Figure out what makes your situation, your project, your agency, and your community unique or unusually worth of support; then showcase these characteristics.

About Gary Coiro

Nonprofit & Church Leader Nonprofit Leader and Consultant since 2004, following 15 years as a pastor. Competencies include board development, fundraising, staff development and management, strategic planning, church work, Bible teaching, and capital campaigns. Currently consulting and serving on the Church Ministries Management Team for a large multi-cultural evangelical church.
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One Response to A Compelling Request for Funding

  1. Gary, as always, I find your posts so helpful and applicable to our organizational needs as a young nonprofit.

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