Fundraising Axioms

1. Connect to hearts and minds before you connect to wallets.

2. Donors expect and deserve a good return on their charitable gifts/investments

3. You can never thank a donor, volunteer or staff member too often. They are your keys to success.

4. Start now. There’s never a “better” time to start the process, whether cultivation or solicitation.

5. Identify prospects based on both financial ability and inclination to support your organization specifically.

6. Your best prospects are current donors.

7. Keep in mind that people give to people, not to causes. Peer solicitation is most effective, and a “team” approach of staff/volunteer can be powerful.

8. Before you ask others, you must give yourself. You will not be successful if you cannot convey your own passion for the cause.

9. Keep it simple. The best way to raise money is to ask, and the best way to ask is face to face.

10. Your Axiom!  Please share…

About Gary Coiro

Nonprofit & Church Leader Nonprofit Leader and Consultant since 2004, following 15 years as a pastor. Competencies include board development, fundraising, staff development and management, strategic planning, church work, Bible teaching, and capital campaigns. Currently consulting and serving on the Church Ministries Management Team for a large multi-cultural evangelical church.
This entry was posted in Fundraising Development Donors and tagged , , , . Bookmark the permalink.

3 Responses to Fundraising Axioms

  1. Two of my favorites are “money follows engagement” so be sure to offer donors ways to connect with the work and the people, and “if you want advice, ask for money — if you want money, ask for advice.”

  2. Gary Coiro says:

    Susan, these are great! Thanks for adding to the conversation. I tweeted them both! Giving you credit #SusanHowlett

  3. Pingback: Perfecting the art of your ask | Generous Matters

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