Responding to the Online Giving Trend

Online giving is up across all channels. The healthy growth of digital philanthropy continues.  Is your organization capitalizing on this trend?  I recommend branded donation pages that look just like your website (as opposed to a generic donation page that links off to a third-party donation form that looks nothing like your website).  When nonprofits feature a branded donation page on their websites, they can see a significant increase in donation dollars over the more generic experience. The average gift through a branded donation page was $104; that is 20% larger than the average gift of $87 on generic donation pages. Branding builds a relationship with supporters—and shows your organization cares enough to pay attention to the donation experience and donor stewardship.  These small steps matter and increase the likelihood of repeat donations.

Why is that? A branded donation page looks like a natural extension of your website – with the same look of a trusted entity that includes consistent colors, inspiring messaging, and general appearance.

 

How are you responding to the trend toward online donations?

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About Gary Coiro

Nonprofit & Church Leader Nonprofit Leader and Consultant since 2004, following 15 years as a pastor. Competencies include board development, fundraising, staff development and management, strategic planning, church work, Bible teaching, and capital campaigns. Currently consulting and serving on the Church Ministries Management Team for a large multi-cultural evangelical church.
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