The importance of “New Name Acquisition”
Many ministry leaders want to believe that their work is so exciting that people automatically want to get involved with it. Some feel constrained just to let God bring across their path whatever new donors He desires for them. But this wasn’t the pattern Jesus promoted: He was an activist recruiter. “Follow me,” He told His disciples-to-be. He found the paralytic in the temple. When He was looking to make an impact on people, He went where they were, He got in their faces. You, too, must work at acquiring new friends for your ministry. The art of “new name acquisition” or “prospecting” is as essential to the future of your ministry as brushing is to the future of your teeth. Ministries that don’t prospect dwindle. Don’t let this happen to you and your ministry.
* Like what you just read and want to learn more? Check out, The Seven Deadly Diseases of Ministry Marketing: Confessions of a Christian Fundraiser.