Tips to help donors make decisions:
- Make sure the prospect perceives the short-term need to make the decision. There are two types of donor errors. Type 1 is regret at having donated to an unworthy cause. Type 2 is disappointment at not having given. The fundraiser should determine which of the two types is more likely to lead to regret.
- Provide a clear deadline for making the decision. This could mean simply having a deadline for inclusion on a donor list.
- Emphasize that the donor is in a position of responsibility with respect to the decision. There are circumstances related to the decision that are in the donor’s control.
- Provide sufficient information for the donor to be able to reach a decision, but not more.