Donor Decisions

Tips to help donors make decisions:

  • Make sure the prospect perceives the short-term need to make the decision. There are two types of donor errors. Type 1 is regret at having donated to an unworthy cause. Type 2 is disappointment at not having given. The fundraiser should determine which of the two types is more likely to lead to regret.
  • Provide a clear deadline for making the decision. This could mean simply having a deadline for inclusion on a donor list.
  • Emphasize that the donor is in a position of responsibility with respect to the decision. There are circumstances related to the decision that are in the donor’s control.
  • Provide sufficient information for the donor to be able to reach a decision, but not more.

About Gary Coiro

Nonprofit & Church Leader Nonprofit Leader and Consultant since 2004, following 15 years as a pastor. Competencies include board development, fundraising, staff development and management, strategic planning, church work, Bible teaching, and capital campaigns. Currently consulting and serving on the Church Ministries Management Team for a large multi-cultural evangelical church.
This entry was posted in Fundraising Development Donors and tagged , , , . Bookmark the permalink.

One Response to Donor Decisions

  1. Gary,
    Great stuff! I will pass this onto our Board and implement into my fundraising letters and emails.

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