Treat Partners Like Family

Like “family”

There’s a longing among many donors to sense relationship with your ministry. A small number, of course, will prefer anonymity; but this is not typical. Many donors compare their relationship with a ministry to other relationships in their lives: it’s like “family — they are part of the family … an extension of my immediate family.” Or “it’s like [the relationship I have with] my children.” Or “it’s like a friendship” or “a partnership.” One participant likened the relationship with her favorite ministry to that of a “co-worker, one with the same company but in a very different department and a very different job description than mine.” Build that relationship, and you’ll strengthen the bond with your donors.

What donors are saying…

“I don’t always give them a prayer request, but I do think it is nice to know that there are people out there who are caring in that way and will be willing to pray. I think prayer is really important and powerful.”

* Like what you just read and want to learn more? Check out, The Disappearing Donor: Where Your Ministry’s Lapsed Givers Went, and Why .

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About Gary Coiro

Nonprofit & Church Leader Nonprofit Leader and Consultant since 2004, following 15 years as a pastor. Competencies include board development, fundraising, staff development and management, strategic planning, church work, Bible teaching, and capital campaigns. Currently consulting and serving on the Church Ministries Management Team for a large multi-cultural evangelical church.
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