Faith [based fundraising] takes Work

Perspiration and Inspiration

Major donor ministry requires discipline. It requires hard work. Yes, there is inspiration, and there have to be ideas — but fundraising with major donors does include a significant amount of perspiration along with the inspiration. It is the discipline, the willingness to work, to work smart, and to work productively, that will make the difference. It’s not just a matter of throwing out ideas or spinning vision. Like so many achievements in life, this is probably going to be 10% inspiration and 90% perspiration!

And a ministry leader cannot delegate major donor development entirely. Yes, 90% of all development work can be done by others — but the “Big Guy” (or Gal) is the person the major business owner or entrepreneur will want to talk to — peer to peer, leader to leader, driver to driver, visionary to visionary. Head guys talk to head guys.

* Like what you just read and want to learn more? Check out, More Than Money: The Truth About High-Capacity Givers.

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About Gary Coiro

Nonprofit & Church Leader Nonprofit Leader and Consultant since 2004, following 15 years as a pastor. Competencies include board development, fundraising, staff development and management, strategic planning, church work, Bible teaching, and capital campaigns. Currently consulting and serving on the Church Ministries Management Team for a large multi-cultural evangelical church.
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One Response to Faith [based fundraising] takes Work

  1. Gary, Thank you for reminding the “big guy or gal” that major donor work is their balliwick — regardless what major gift means for the particular organization. When a ministry head tells me it’s not worth meeting with the organization’s major donors because their gifts aren’t that really that major ($1,000 to $5,000 annual), I say, “What are doing to attract the level of giving you think is worth your time?” Identification and cultivation are REALLY hard work.

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