“When involved in major donor ministry, you should learn to …ask for contributions consistently. Another way to say this is: Develop good ‘asking habits.’ Don’t get lost in your relationship with a donor. Move toward the ask. Keep that goal in mind, no matter where you are on the relational track with that individual. (There were two basic truths about donors and fundraisers. First, people have a need to give. Second, we have a need to ask. Basically, our philosophy of asking is defined by what we believe about people.)
Ask with confidence. Anticipate success. Trust your ability to articulate the mission clearly, and ask fearlessly. Keep in mind that when a donor agrees to meet with you, he is 80% likely to commit financially. The face-to-face ‘ask’ will impact the size of the gift because of the representative’s passion for the cause. Ask more often, and you’ll gain in confidence.”
* Like what you just read and want to learn more? Check out, Donors Are People Too: Managing Relationships With Your Ministry’s Major Contributors.