Thank Donors!

Show your appreciation!

If someone gives a gift half again as big as she’s ever given, you have to believe she was somehow especially inspired — and she has probably made a significant sacrifice to give you that much.

If you say a generic “thanks,” well, that’s better than nothing. But a warm note that acknowledges her special effort — “I couldn’t help but notice how generous you were” — will go far toward deepening her connection to you and your work.

The same idea should apply whenever a monthly pledger increases her monthly pledge, even slightly. That’s a major signal of donor loyalty, and needs to be applauded!

 *Like what you just read and want to learn more? Check out, The Seven Deadly Diseases of Ministry Marketing: Confessions of a Christian Fundraiser.


About Gary Coiro

Nonprofit & Church Leader Nonprofit Leader and Consultant since 2004, following 15 years as a pastor. Competencies include board development, fundraising, staff development and management, strategic planning, church work, Bible teaching, and capital campaigns. Currently consulting and serving on the Church Ministries Management Team for a large multi-cultural evangelical church.
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