Show That You Care

Here are some simple things you can do to show your donors that you have a heart, that they are more than just “money” to you …

  • Drop a handwritten thank-you note from a staff member or volunteer.
  • Mail an annual letter of thanks instead of an appeal letter — no request for help, no reply form or envelope — to the entire donor file. How could you survive financially, since you couldn’t expect a lot of donations in response to such a letter? Break your mailing list into 12 parts, and mail the thank-you letter to one-twelfth of your donor family each month over the course of a year.
  • Show your donor how her investments are paying off by inserting a leaflet in the receipt envelope which shares the true story of someone whose life has been impacted by the ministry.
  • Give a gift to your donor, without prior notice, without fanfare, with no strings attached – not necessarily a big expensive gift – maybe just a booklet, a tape, anything that comes with a brief note of thanks. The fact that you sent it at all is more important to the donor than how much you spent on it.

*Like what you just read and want to learn more? Check out, 7 Deadly Diseases of Ministry Marketing: Confessions of a Christian Fundraiser


About Gary Coiro

Nonprofit & Church Leader Nonprofit Leader and Consultant since 2004, following 15 years as a pastor. Competencies include board development, fundraising, staff development and management, strategic planning, church work, Bible teaching, and capital campaigns. Currently consulting and serving on the Church Ministries Management Team for a large multi-cultural evangelical church.
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