Major Donor Reps – the keys are Personhood and Communication

Whether volunteer board members or staff – The development team is the link between the heart of ministry and the heart of the donor. Each representative should look good, speak well, and live a godly life as an ambassador of Christ and of your ministry.

A representative must be able to clearly and passionately communicate the ministry’s vision and the specific giving opportunity of the moment that matches the donor’s values and passion. He or she also needs a serious work ethic, a sense of personal responsibility, and a willingness to be held accountable for the use of time, expenditure of resources, and results.

Each development representative should have a caseload of several hundred of your top donors to call on. Over time, a successful rep will connect with and develop strong relationships with perhaps 150 to 200 of these people.

*Like what you just read and want to learn more? Check out, More Than Money: The Truth About High-Capacity Givers 


About Gary Coiro

Nonprofit & Church Leader Nonprofit Leader and Consultant since 2004, following 15 years as a pastor. Competencies include board development, fundraising, staff development and management, strategic planning, church work, Bible teaching, and capital campaigns. Currently consulting and serving on the Church Ministries Management Team for a large multi-cultural evangelical church.
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