Your donors need to know that you care about them, value their role in your ministry, and recognize their worth to you. Too many ministries develop “hardening of the arteries” when it comes to their donors, so fixated on how to receive the next gift that they forget all about the giver! Don’t let this happen to you! Here are some suggestions of steps you can take to reinforce the relationship between you and your donors:
- Help your biggest donors understand that they are leaders in your ministry by sending them an advance copy of any product you’re going to be offering to the whole ministry family. “I’m going to be sharing this with our whole ministry family next month,” you can say in a cover note. “But because of the major investment you’ve made in this ministry, I wanted you to have it in advance, as an expression of my gratitude.”
- Another simple yet important step you can take is to build gratitude into every communication with your donors. Don’t eliminate or undercut the urgency of an appeal for help. But acknowledge to your donors that they have certainly helped to bring you as far as you’ve gotten.
*Like what you just read and want to learn more? Check out, 7 Deadly Diseases of Ministry Marketing: Confessions of a Christian Fundraiser