If you don’t know who you are, neither will your donors!
- What is your ministry about?
Avoid ministry amnesia! Know who you are, what you stand for and why you are here. God has given you a specific purpose to fulfill … so get back on track — stop “chasing rabbit trails”! Define your ministry’s mission statement and make sure it is understood by all of your employees. When the mission is clear internally, the message you send to your donors will be clear as well.
- Tell your ministry story
What is the “message” of your ministry? Dr. Darryl DelHousaye, senior pastor of Arizona’s Scottsdale Bible Church, urges each member of his congregation to come up with the story of his or her conversion to Christ — but in a three-minute format. This allows the believer to share his testimony in virtually any setting, whenever the opportunity arises. The same tactic would be valuable for any ministry organization. If every employee and volunteer involved in your ministry could tell a total stranger what your ministry is “all about” in three minutes flat — or better yet, 20 seconds — you would have a unified corps of workers focusing on a single long-term goal.
- The importance of unity
Does everyone in your ministry agree on what the “message” of your ministry is? You might think so … but it would be wise to find out for sure! In a surprising number of cases, the ministry “principal” — the most public personality leading the ministry — actually has a different take on expressing the organization’s mission than the staff does. It’s a disorienting discovery … but it’s enormously important to go through. The ministry can become dramatically healthier when such dissonance is revealed and dealt with.
*Like what you just read and want to learn more? Check out, 7 Deadly Diseases of Ministry Marketing: Confessions of a Christian Fundraiser