Consistency and Inspiration in your Donor Communications

BBS & Associates has urged ministries for years to strike a balance between “entertainment” and “consistency” — to stay interesting through creative writing and photography, but within a framework that’s familiar to the donor over time. You want a friend you can depend on — but you also want your friend to “know the score,” to be savvy.

The bottom line, then, is not about creativity or blandness: it is about impact. Even a ministry in a boring package will inspire donors to respond if the impact of the ministry is being communicated clearly. And even a ministry that “jerks the wheel” in terms of its presentation to donors will keep response rates relatively high if the focus of communications to donors is kept on results.

*Like what you read and want to learn more? Check out, The Disappearing Donor: Where Your Ministry’s Lapsed Givers Went, and Why

About Gary Coiro

Nonprofit & Church Leader Nonprofit Leader and Consultant since 2004, following 15 years as a pastor. Competencies include board development, fundraising, staff development and management, strategic planning, church work, Bible teaching, and capital campaigns. Currently consulting and serving on the Church Ministries Management Team for a large multi-cultural evangelical church.
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