Development and ministry go hand in hand.
You may have heard this kind of phraseology in the offices of some Christian organizations: “I have people who handle fundraising for me.” “They do our development; I just do ministry.” “We try to keep fundraising separate.” This way of thinking carries terrible risk! Keeping the two separate, on the face of it, doesn’t seem dangerous — or even mistaken. In fact, it sounds honorable — but in the end is like working out only one side of your body in the gym. Many ministries get overdeveloped programs that are not sustainable because the fund development “arm” is never exercised.
Your marketing efforts need to be fully in harmony with your ministries. Their designs should be fully compatible. God’s idea is that the marketing — the communicating, the inspiring, the persuading — will grow directly out of the ministry itself. If you take the Holy Spirit out of the fundraising, the work He wants to accomplish — in the lives of those your ministry is helping, even in the lives of your donors themselves — goes undone.
*Like what you just read and want to learn more? Check out, 7 Deadly Diseases of Ministry Marketing: Confessions of a Christian Fundraiser