Ministry … not fundraising…
You must approach major donor ministry as ministry, not fundraising. You need to make friends, care for individuals, invest in relationships. You must get to know your donors, contribute to their lives, and see what God would do in them and through them for the sake of the ministry’s mission.
Authentic relationships with major donors produce an array of benefits: you are less likely to burn out. The donor doesn’t burn out. The donor actually tends to give more, and more joyfully, and for a longer period of time. Most importantly, through your ministry to that individual, the organization is pouring something of lasting value into that person’s life. This is an approach of both quantitative and qualitative value.
*Like what you just read and want to learn more? Check out, Donors Are People Too: Managing Relationships With Your Ministry’s Major Contributors