Donors need Relationship!

What a donor needs…

Donors need relationship and ministry far more than you need their money. If you don’t see ministry to the donor as your higher calling, your donors are destined to be mere objects in your life and organization — and the connection between you and them will be sadly unsatisfying.

One of the most frequently asked questions is about trust: ‘How do donors learn to trust your friendship when they know what you do for a living — and that you really want them to give to your organization?’ To answer the question, we can look at any healthy friendship and inspect the dynamics of the interaction between the two parties. What do they talk about? What do they receive from each other? What do they require of each other? In a healthy friendship, it’s not all about just one friend or the other. The interaction isn’t all about one guy’s job or one person’s family issues. It’s about a valuable relationship. When you interact with your donor as friends would do, you minister to that person relationally.

*Like what you just read and want to learn more? Check out, Donors Are People Too: Managing Relationships With Your Ministry’s Major Contributors

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About Gary Coiro

Nonprofit & Church Leader Nonprofit Leader and Consultant since 2004, following 15 years as a pastor. Competencies include board development, fundraising, staff development and management, strategic planning, church work, Bible teaching, and capital campaigns. Currently consulting and serving on the Church Ministries Management Team for a large multi-cultural evangelical church.
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